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“Everything is related to the business perspective.”
Beyond managerial dynamics, modern sustainability also demands a robust ap
proach to digital transformation. Bijan points out a common misunderstanding:
many operations personnel believe “digitization is nothing but an Excel sheet”.
This misperception, he admits, “pains” him, as he has witnessed the profound
transition from manual “drawing board” calculations to sophisticated software
systems. He highlights the “painful” reality of conveying the speed and effi
ciency of digital tools. Even if a “windows diagram” can be generated in “2 min”
by software, the underlying calculations and “prevalent wind direction” remain
opaque to those focused purely on output. This gap in understanding hinders
effective adoption.
Bijan’s approach is to demonstrate digitalization’s long-term strategic value
beyond mere reporting. He shows companies how digitalizing sustainability
practices contributes directly to their “long-term impact on Earth” and opera
tional excellence. It enables benchmarking against peers, monitoring “energy