The ini�al foray into “Manage My NGO,” a so�ware product for the social
sector, was an “accident” that, despite its limited commercial success (“I don’t
know how to sell. I know how to create”), revealed a crucial market gap and
set the stage for ColoredCow’s referral-driven growth. This experience under-
scored a founda�onal belief: “Once you create a value, people pay back you