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Swachh Bharat Mission: The Evolving Canvas of Cleanliness
Is cleanliness merely an aesthetic pursuit, or the very bedrock upon which a
nation’s health and dignity are built? This fundamental question underpins the
ambitious undertaking of the Swachh Bharat Mission, or “Clean India Mission,”
launched by India’s Prime Minister in 2014. Conceived with distinct rural and
urban streams, its initial phase, Swachh Bharat Mission 1.0, was a direct assault
on open defecation, manifesting in a nationwide drive to construct household
“I wanted to have a look on from the other side.”